Thursday, 15 December 2011
A drink after work turns into a few and then a few more "because its Christmas". For many, the Christmas season is all about indulgence in food and drink but for some, it turns into a serious issue. The festive period sees such a significant rise in drunken kitchen incidents that the London Fire Brigade have launched an ad campaign that specifically targets those who might consider cooking while under the influence. The campaign, which is occupying pages in newspapers as well as billboards around the capital, features a photograph of a burger with the caption "Last night a burger saved my life". Their research shows that a quarter of accidental house fires in the capital are caused by 18 to 35 year olds when attempting to cook at home when drunk. Its hoped that, by encouraging merry makers to opt for a takeaway rather than conjuring up a drunken snack, it will cut the number of fires in the capital.
It goes without saying that I am in agreement with any campaign that is primarily aimed at saving lives. However, the link with takeaways bothers the health-obsessed part of my brain. Why a takeaway? Why not a sandwich or a bowl of cereal? The Christmas season is generally pretty decadent for the majority of people but surely our society doesn't need any encouragement to turn to their local takeaways?
Still, I would urge you to deny your chip pan cravings after a few too many glasses of vino. Just think of the resulting mess if nothing else!